'Sports bra for large bust women' by Liz Paul

A good sports bra is as an essential a piece of kit as a good pair of trainers. The breasts need to be held firmly in position to minimize bouncing around which is uncomfortable, but more importantly, causes stretching of the Coopers ligament which is the only ligament that stops the breast from sagging, once stretched it is irreversible, sagging breasts forever!

Target problems:

1. Bounce- (the vertical movement of the breast while jogging)


2. Straps adjustment- unable to adjust both the straps equally and slipping of straps as it gets loose while work out.


3. Cup size – not getting the right cup size , its usually bigger or smaller in proportion of the breast size.


4. Chafing- bra being too tight that there is no space left for the skin to breath and with the sweat women get rashes under the arm, under the bust.

Innovation Introduced:

• A Non-elastic band to restrict the bounce, which is fixed from the centre and has two strings, attached which is to be tied around the neck for a firm support.


• An elastic band of 1” is attached to the non elastic band from the seam of the cup on both ends for a little amount of ease to the breast

PMD Bag by Pratimaa Pandey

Mission : To reduce the complication of carrying the pattern making equipments for the fashion students

Consumers: Fashion design students ; Faculties- fashion college (According to the Bureau of Labor Statistics, 15,000 fashion designers were employed in 2002, and the overall job growth in the design field is predicted to grow about 10 to 20 percent through 2012)

Consumer Expectations:
–One side shoulder and palm are preferred over back pack to carry the pattern making bag.
–Organized, easy to carry, durable bag
–The bag should not be bulky & preserve the equipments.
–Simple but Multi-purpose bag

“ Hang on ” by Anumeha Modi

Mission : To provide affordable space constraint solutions for wardrobe

Consumers: Students staying in hostels, pgs, flat; Single working women / men staying in flats or pgs; Middle class families in metro cities

Conceptual explorations were evaluated on the basis of following points by the consumers –:
•Affordability
•Durability

•Management of expensive clothes
•Management of dupattas ,belts, ties
•Reduction in entangling of clothes
•Reduction in overcrowding of the wardrobe?