Wednesday, April 16, 2008

PMD Bag by Pratimaa Pandey



Mission : To reduce the complication of carrying the pattern making equipments for the fashion students


Consumers: Fashion design students ; Faculties- fashion college (According to the Bureau of Labor Statistics, 15,000 fashion designers were employed in 2002, and the overall job growth in the design field is predicted to grow about 10 to 20 percent through 2012)


Consumer Expectations:
–One side shoulder and palm are preferred over back pack to carry the pattern making bag.
–Organized, easy to carry, durable bag
–The bag should not be bulky & preserve the equipments.
–Simple but Multi-purpose bag

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