A good sports bra is as an essential a piece of kit as a good pair of trainers. The breasts need to be held firmly in position to minimize bouncing around which is uncomfortable, but more importantly, causes stretching of the Coopers ligament which is the only ligament that stops the breast from sagging, once stretched it is irreversible, sagging breasts forever!
Target problems:
- Bounce- (the vertical movement of the breast while jogging)
- Straps adjustment- unable to adjust both the straps equally and slipping of straps as it gets loose while work out.
- Cup size – not getting the right cup size , its usually bigger or smaller in proportion of the breast size.
- Chafing- bra being too tight that there is no space left for the skin to breath and with the sweat women get rashes under the arm, under the bust.
Innovation Introduced:
- A Non-elastic band to restrict the bounce, which is fixed from the centre and has two strings, attached which is to be tied around the neck for a firm support.
- An elastic band of 1” is attached to the non elastic band from the seam of the cup on both ends for a little amount of ease to the breast
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